What’s It Like to Be a C-Suite Executive in the Cannabis Industry?

What’s It Like to Be a C-Suite Executive in the Cannabis Industry?
Ethan Andersen
Monday, 13 March 2017 08:01 (EST)

Being a C-Suite executive in any industry is bound to come with a set of challenges. Unlike traditional sectors, however, the cannabis space is one with a wide mix of regulations, personalities, cultural taboos and odd businesses. Given that cannabis remains federally illegal, industry professionals often have to develop innovative ways of running their businesses to ensure that profitability, ethicality and sustainability are prioritized. As a result, many of the industry’s occupants find themselves in unique careers that require a range of skills for success.

Here’s what it’s like to be a C-Suite executive in the cannabis industry:

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Diego Pellicer Worldwide Inc (DPWW) Popping Higher in Session

Diego Pellicer Worldwide Inc (DPWW) Popping Higher in Session
March 7, 2017 Dasher Business Review

Diego Pellicer Worldwide Inc (DPWW) shares are climbing higher today touching $0.2580 on a recent bid, up $0.027 from the open. The stock touched a high point of $0.2600 before settling at current levels.

Diego Pellicer Worldwide Inc (DPWW)’s Williams Percent Range or 14 day Williams %R currently sits at -78.46. The Williams %R oscillates in a range from 0 to -100. A reading between 0 and -20 would point to an overbought situation. A reading from -80 to -100 would signal an oversold situation. The Williams %R was developed by Larry Williams. This is a momentum indicator that is the inverse of the Fast Stochastic Oscillator.

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Diego Pellicer Worldwide Recognizes a First!

Diego Pellicer Worldwide Recognizes a First!March 7, 2017

SEATTLE, March 7, 2017 /PRNewswire/ — Diego Pellicer Worldwide, Inc., a real estate and consumer retail development company that is focused on developing the world’s first “premium” cannabis brand, today announced a first in the Company’s history of operations.

The 4 Branded tenants Diego Pellicer has under its operations, covering Washington and Colorado, have all performed under their lease agreements and paid rents for March 1st. This marks a first in the history of Diego Pellicer Worldwide, Inc., and leads the way to a cashflow positive financial picture. The business model is reliant on the tenants’ success and their ability to perform under our unique business model. Washington opened the flagship store in Seattle in the fourth quarter of 2016, and our Colorado store opened last month to great fanfare.

Our exclusive tenants have secured multiple state cannabis licenses, including medical and recreational cultivation licenses, infused medical and recreational products manufacturer licenses (Medical Processor License for edibles and concentrates), and retail licenses.

Ron Throgmartin, CEO of Diego Pellicer Worldwide, stated, “2017 is the breakout turning point of the company’s future, with all our tenants stepping up to the plate and performing under their agreements. We are poised to be cash-flow positive, proving our business model, allowing us to leap forward with new acquisitions, increase our market share, and follow our growth strategy, to drive shareholder value.”

The full third quarter 2016 report for Diego Pellicer will be available on the SEC website at https://www.sec.gov/.

Can Cannabis Infuse Passion Into Retail? An Exclusive Look at Colorado’s Newest Premium Dispensary

Can Cannabis Infuse Passion Into Retail? An Exclusive Look at Colorado’s Newest Premium Dispensary

1 Mar 2017
By: Kate Senzamici

Medical and adult-use marijuana retail franchise Diego Pellicer is commonly referred to as “the Starbucks of weed” – a far cry from the image of shady, underground pot operations that has traditionally dominated public conception of the industry. In trend with the U.S. recreational cannabis retail landscape (which exists now in some form in eight U.S. states, plus the District of Columbia), Diego Pellicer (DP) stores provide a differentiated, formal, and decidedly premium retail experience. The second U.S. location opened February 14 in Denver following a $1 million renovation (the first opened in Seattle in October 2016) as an independent brand licensee focused on owning and operating legally compliant dispensary and grow operations.  I spoke with Diego Pellicer Colorado CEO Neil Demers about what goes into introducing a new retail format and CPG product to the mainstream retail landscape—and what traditional retailers can learn from cannabis.

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Green-Light District Scores Spanish Gold

Green-Light District Scores Spanish Gold
By: P. Gotti Photos: provided by Diego Pellicer

February 27, 2017

The History

In the early 20th century, the grandson of Diego Pellicer, legendary hemp magnate and envoy of the Spanish Empire, formed the modern real estate investment company, Diego Pellicer Worldwide, Inc. — an organization intent on nothing less than becoming the number one retailer of premium marijuana. His grandfather was a man of luxury and society and his legacy lives on in the company’s exquisite store front in Seattle, Diego Pellicer. Here marks the entrance of a high roller to the table.

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A Taxonomy of Pot Shops, From Quiet Neighborhood Corners to Major Opulence


A Taxonomy of Pot Shops, From Quiet Neighborhood Corners to Major Opulence

The grab ‘n’ go. The tech temple. The local shop. Buying weed has come a long way.

By Darren Davis 2/20/2017 at 8:00am Published in the March 2017 issue of Seattle Met

The Lap of Luxury

There’s a living room joint, then there’s a cigar filled with $3,500 of premium green. You can find the latter at Diego Pellicer, the Versailles of Seattle pot shops. In a city full of both stoner candy stores and ultramodern retailers, the SoDo location boasts some real ostentatiousness—from the gilded interior to the top-shelf offerings.

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Diego Pellicer Opens Million-Dollar Dispensary in Denver

Diego Pellicer Opens Million-Dollar Dispensary in Denver

Kate McKee Simmons
February 15, 2017

In some families, raising the cannabis plant is a time-honored tradition. Back at the end of the 1800s, farmer Diego Pellicer, who owned one of the largest hemp farms in the Philippines, made products for the Spanish navy. Over a century later, his great-grandson, Jamen Shively, founded a dispensary with his partner, Doug Anderson, and named it in honor his great-grandfather.

The first dispensary in the Diego Pellicer chain opened on October 15, 2016, in Seattle. The second opened in Denver on February 14. According to Ron Throgmartin, CEO of Diego Pellicer Worldwide, six more locations are in the works.

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High-end dispensary makes a play in Denver

High-end dispensary makes a play in Denver


Amy Dipierro

February 14, 2017

The first dispensary Neil Demers owned, Mr. Stinky’s, had a skunk for a mascot.

The second, which the 31-year-old opened Tuesday at Federal Boulevard and Alameda Avenue, has oak cabinets and Doric columns meant to give off a different aroma – luxury.

“We built a really high-end store, which this market hasn’t had before,” said Demers, CEO of dispensary Diego Pellicer Colorado. “But we have competitive prices.”

The contrast between his first and second store is by design, Demers said: Diego Pellicer aims to make customers, especially women, feel at ease by outfitting its shops with sleek fixtures from the likes of Restoration Hardware.

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Global Cannabis Company Opens Denver Dispensary at Former Raid Site

Set to Revamp the VIP Cannabis Dispensary on Tuesday

DENVER, Feb. 10, 2017 /PRNewswire/ — Diego Pellicer, a global brand by Diego Pellicer Worldwide, LLC (OTCMKTS: DPWW), focused on the development and leasing of valuable locations for cannabis businesses, announces the grand opening of their Denver-based dispensary tenant, Diego PellicerColorado, on Tuesday, February 14th. The dispensary will open at the former site of VIP Cannabis, a dispensary that was raided in November of 2013 as part of the largest-ever federal raid against Colorado’s medical marijuana industry. The opening comes on the heels of the confirmation of Jeff Sessions as Attorney General of the United States.

Diego PellicerColorado’s location will open this Tuesday, with the ribbon cutting taking place at 9am MST. Located at 2949 W. Alameda Ave. in Denver, the $1 million dispensary will provide thousands of Denver residents with access to cannabis in an upscale, high-end location.

The building was formerly owned by VIP Cannabis, which was targeted by federal raids on suspicion of funneling money from Colombia to purchase a large warehouse for growing cannabis.

Diego PellicerColorado’s CEO, Neil Demers, commented, “We couldn’t be more excited to open this dispensary. The cannabis industry is growing at an unprecedented rate, and we’re extremely grateful to have the opportunity to help build Colorado’s statewide industry. We’re confident that state-specific administrations will continue to support the cannabis industry as the legitimate, profitable, and innovative space that it is.”

Diego Pellicer Worldwide, Inc. is a global company focused on the acquisition and development of legally compliant locations for the purpose of leasing to licensed operators engaged in the cannabis business. The organization profits from the lease payments of real estate holdings and from the sale of branded, non-cannabis products. Learn more at https://www.diego-pellicer.com/

Diego PellicerColorado is an independent brand licensee based out of Denver, CO focused on owning and operating legally compliant dispensary and grow operations. Learn more at https://co.diego-pellicer.com/

Ethan Andersen

Local shops grow better budtenders

Jon Olsen-Koziol, Evergreen Scene Reporter • January 20, 2017

In a study published in the Journal of Cannabis and Cannabinoid Research, researchers found many employees are recommending strains or products that exacerbate symptoms. There were 55 employees surveyed, only 30 received proper training.

Employees were surveyed at dispensaries in Colorado, California, Arizona, Oregon, Washington D.C., Connecticut, Rhode Island, Massachusetts and Maine, according to Live Science. Some findings include employees recommending weed with high levels of THC  for people with anxiety issues, when high levels of THC can make anxiety worse.

Dispensary employees received customer service training 35 percent of the time, business training 26 percent of the time, medical training 20 percent and scientific training 13 percent of the time, according to the study.

The marijuana industry is still new, there is no standard for employee training. This leaves the dispensary owners responsible for educating new employees.

“Core brand values [are] going to determine whether bud tenders are educated or not,” said Joey Brabo, a Cannabis Liaison at Diego Pellicer in Seattle.

Brabo is a Cannabis Liaison at Diego Pellicer in Seattle, a well-reviewed cannabis retailer and said he received thorough training for his position.

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