Diego Pellicer Worldwide, Inc. Announces Reduction Of Institutional Convertible Debt

RENO, Nev. (Oct. 26, 2020) – Diego Pellicer Worldwide, Inc. (OTCQB: DPWW), a premium marijuana brand and retail development company, today announced that it has reduced its institutional convertible debt by more than 80% over the past 12 months. Most recently, DPWW has prepaid an outstanding convertible note held by JSJ Investments. Read the 8-K filing at https://www.diego-pellicer.com/investor-relations/ and click on the Oct. 26, 2020, filing.

“We continue to look for ways to effectively use Diego Pellicer Worldwide capital and improve our balance sheet – in this case, prepayment of a convertible note,” said Nello Gonfiantini III, chief executive officer, Diego Pellicer Worldwide, Inc. “As a result of these ongoing efforts, Diego Pellicer Worldwide has less debt on its books and can build upon the company’s business model, while limiting additional DPWW shares from entering the market.”

DPWW paid to JSJ Investments an aggregate $67,749.80, comprised of $42,078.41 of the outstanding principal, $6,736.11 of accrued interest (12%) and a reduced prepayment penalty of $18,935.28. The payment satisfied the convertible note held by JSJ Investments in the original principal amount of $103,000, dated March 23, 2020.

About Diego Pellicer Worldwide, Inc. (OTCQB: DPWW)

Diego Pellicer Worldwide, Inc. is a premium marijuana brand, retail and management company. In addition to its branded locations in Colorado, the company actively seeks to acquire and manage high-end, turnkey cannabis retail stores, cultivation and manufacturing facilities. DPWW is executing on its long-term vision to become a national, vertically integrated cannabis company. To learn more about how to become a branded Diego Pellicer retailer, cultivator or investor visit www.Diego-Pellicer.com.

Safe Harbor Statement

Certain statements contained in this press release may be construed as “forward-looking statements” as defined in the Private Securities Litigation Reform Act of 1995 (the “Act”). The words “estimate,” “project,” “intends,” “expects,” “anticipates,” “believes” and similar expressions are intended to identify forward-looking statements. Such forward-looking statements are made based on management’s beliefs, as well as assumptions made by, and information currently available to, management pursuant to the “safe-harbor” provisions of the Act. These statements are subject to certain risks and uncertainties that may cause actual results to differ materially from those projected on the basis of these statements. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date made. The Company also undertakes no obligation to disclose any revision to these forward-looking statements to reflect events or circumstances after the date made or to reflect the occurrence of unanticipated events.

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CONTACT:             Suzanne Herrick, Fedoruk & Associates, Inc., 612-247-3079, suzanne@fedorukinc.com

WEBSITE:               www.diego-pellicer.com

Diego Pellicer Worldwide, Inc. Executes Agreements To Sell Cultivation Facility, Maintain Cash Flow During Initial Discussions Of Merger With Colorado Licensee

Diego Pellicer Worldwide, Inc. Executes Agreements To Sell Cultivation Facility, Maintain Cash Flow During Initial Discussions Of Merger With Colorado Licensee

RENO, Nev. (Oct. 22, 2020) – Diego Pellicer Worldwide, Inc. (OTCQB: DPWW), a premium marijuana brand and retail development company, today announced that it has executed a series of agreements that will cancel the master lease on its Elizabeth Street cannabis cultivation facility in Denver, while maintaining cash flow for DPWW.

A new series of leases and subleases allow DPWW to reduce its liability exposure in the Elizabeth Street cultivation facility while securing deferred rents due and future sublet payments for 4 years and 8 months, valued at $1,482,824. In addition, a $120,000 deposit on the property is being returned to DPWW.

Initial discussions have begun that would combine Diego Pellicer Worldwide Inc. with Diego Colorado Licensee entities Royal Asset Management, LLC (RAM) and Venture Product Consulting, LLC (VPC). The agreements are structured so that rents due and future sublet payments to DPWW are due and settled upon consummation of a merger, or one business day following the termination of merger by the Colorado Licensee or one business day following termination of merger discussions by DPWW beginning 18 months from Oct. 1, 2020.

“We worked collaboratively with the Diego operator at Elizabeth Street to make this a positive transaction as we initiate discussions of a merger,” said Nello Gonfiantini III, chief executive officer, Diego Pellicer Worldwide, Inc.

To view the 8-K and details, visit https://www.diego-pellicer.com/investor-relations/ and click on the Oct. 22, 2020, 8-K filing.

About Diego Pellicer Worldwide, Inc. (OTCQB: DPWW)

Diego Pellicer Worldwide, Inc. is a premium marijuana brand, retail and management company. In addition to its branded locations in Colorado, the company actively seeks to acquire and manage high-end, turnkey cannabis retail stores, cultivation and manufacturing facilities. DPWW is executing on its long-term vision to become a national, vertically integrated cannabis company. To learn more about how to become a branded Diego Pellicer retailer, cultivator or investor visit www.Diego-Pellicer.com.

Safe Harbor Statement

Certain statements contained in this press release may be construed as “forward-looking statements” as defined in the Private Securities Litigation Reform Act of 1995 (the “Act”). The words “estimate,” “project,” “intends,” “expects,” “anticipates,” “believes” and similar expressions are intended to identify forward-looking statements. Such forward-looking statements are made based on management’s beliefs, as well as assumptions made by, and information currently available to, management pursuant to the “safe-harbor” provisions of the Act. These statements are subject to certain risks and uncertainties that may cause actual results to differ materially from those projected on the basis of these statements. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date made. The Company also undertakes no obligation to disclose any revision to these forward-looking statements to reflect events or circumstances after the date made or to reflect the occurrence of unanticipated events.

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CONTACT:             Suzanne Herrick, Fedoruk & Associates, Inc., 612-247-3079, suzanne@fedorukinc.com

WEBSITE:               www.diego-pellicer.com

Diego Pellicer Worldwide, Inc. Projects Record-Breaking Gross Sales In March For Denver Licensee

Diego Pellicer Worldwide, Inc. Projects Record-Breaking Gross Sales In March For Denver Licensee

Diego Pellicer – Colorado projecting double-digit, year-over-year sale increase

RENO, Nev. (March 24, 2020) – Diego Pellicer Worldwide, Inc. (OTCQB: DPWW), a premium marijuana brand and retail development company, today announced that its Denver licensee is projecting record-breaking sales in March with a 15 percent year-over-year increase.

“Diego Pellicer – Colorado has done it again, implementing a winning strategy to provide quality cannabis, celebrated budtenders and a world-class shopping experience to its customers. Leading the charge is the West Alameda Avenue location with its outstanding selection of affordable, sought-after marijuana including hard-to-find exotics,” said Nello Gonfiantini III, chief executive officer, Diego Pellicer Worldwide, Inc. “We look forward to bringing the Diego way to the rebranded Broadway store with its new look unveiling  in April.”

Implementing Strict Protocols for Health and Safety

As the world faces the COVID-19 crisis, Diego Pellicer – Colorado has implemented strict protocols according to state and federal guidelines to minimize risks. Some of these measures include social distancing, frequently sanitizing surfaces and order-ahead services via the Diego Pellicer App.

To ensure no more than 10 people are in the store at one time, an innovative text message service notifies customers waiting outside in their cars, when a budtender can welcome them. The state of Colorado has permitted cannabis dispensaries to remain open as an essential service. Diego Pellicer – Colorado will continue to monitor and follow CDC, state and federal guidelines.

About Diego Pellicer Worldwide, Inc. (OTCQB: DPWW)

Diego Pellicer Worldwide, Inc. is a premium marijuana brand, retail and management company. In addition to its branded locations in Colorado, the company actively seeks to acquire and manage high-end, turnkey cannabis retail stores, cultivation and manufacturing facilities. DPWW is executing on its long-term vision to become a national, vertically integrated cannabis company. To learn more about how to become a branded Diego Pellicer retailer, cultivator or investor visit www.Diego-Pellicer.com.

Safe Harbor Statement

Certain statements contained in this press release may be construed as “forward-looking statements” as defined in the Private Securities Litigation Reform Act of 1995 (the “Act”). The words “estimate,” “project,” “intends,” “expects,” “anticipates,” “believes” and similar expressions are intended to identify forward-looking statements. Such forward-looking statements are made based on management’s beliefs, as well as assumptions made by, and information currently available to, management pursuant to the “safe-harbor” provisions of the Act. These statements are subject to certain risks and uncertainties that may cause actual results to differ materially from those projected on the basis of these statements. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date made. The Company also undertakes no obligation to disclose any revision to these forward-looking statements to reflect events or circumstances after the date made or to reflect the occurrence of unanticipated events.

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CONTACT:             Suzanne Herrick, Fedoruk & Associates, Inc., 612-247-3079, suzanne@fedorukinc.com

WEBSITE:               www.diego-pellicer.com; co.diego-pellicer.com

 

Diego Pellicer Worldwide, Inc. Commences Acquisition Strategy

Diego Pellicer Worldwide, Inc. Commences Acquisition Strategy

Diego Pellicer Worldwide, Inc. engages global business advisory firm FTI Consulting

RENO, Nev. (Feb. 19, 2020) – Diego Pellicer Worldwide, Inc. (OTCQB: DPWW), a premium marijuana brand and retail development company, today announced that it has begun a recapitalization and acquisition strategy to take advantage of market opportunities in Colorado and throughout the United States. FTI Consulting, a highly respected business advisory firm, will assist Diego Pellicer Worldwide, Inc.’s management team as it enters into definitive agreements to acquire cannabis retail, cultivation and manufacturing operations.

“With potentially millions of dollars pending in acquisitions, we are working to ensure each acquisition is accurately valued and that it is a responsible transaction for the company and its shareholders,” said Nello Gonfiantini III, chief executive officer of Diego Pellicer Worldwide, Inc. “FTI Consulting works with 56 of the Fortune Global 100 companies offering services that manage change and mitigate risks. We’re thrilled that they will be providing their services to Diego Pellicer Worldwide, Inc. and look forward to working with them on current and future acquisitions.”

Diego Driving Direct Cannabis Ownership and Operations

In the fall of 2019, Diego Pellicer Worldwide, Inc. announced it had evolved its business model to reflect the changing cannabis market. The company is advancing into direct cannabis operations including retail, cultivation and manufacturing. Diego has signed letters of intent to acquire three new dispensaries and three new cultivation facilities and is actively working to make those definitive agreements.

CONTACT: Suzanne Herrick, Fedoruk & Associates, Inc., 612-247-3079, suzanne@fedorukinc.com

About Diego Pellicer Worldwide, Inc. (OTCQB: DPWW)

Diego Pellicer Worldwide, Inc. is the premium marijuana brand, retail and management company. In addition to its branded locations in Colorado, the company actively seeks to acquire and manage high-end, turnkey cannabis retail stores, cultivation and manufacturing facilities. DPWW is executing on its long-term vision to become a national, vertically integrated cannabis company. To learn more about how to become a branded Diego Pellicer retailer, cultivator or investor visit www.Diego-Pellicer.com.

Safe Harbor Statement

Certain statements contained in this press release may be construed as “forward-looking statements” as defined in the Private Securities Litigation Reform Act of 1995 (the “Act”). The words “estimate,” “project,” “intends,” “expects,” “anticipates,” “believes” and similar expressions are intended to identify forward-looking statements. Such forward-looking statements are made based on management’s beliefs, as well as assumptions made by, and information currently available to, management pursuant to the “safe-harbor” provisions of the Act. These statements are subject to certain risks and uncertainties that may cause actual results to differ materially from those projected on the basis of these statements. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date made. The Company also undertakes no obligation to disclose any revision to these forward-looking statements to reflect events or circumstances after the date made or to reflect the occurrence of unanticipated events.

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Diego Pellicer Worldwide, Inc. Engages Leading Marketing Agency, Rule of Three

Diego Pellicer Worldwide, Inc. taps award-winning creative team of seasoned professionals


News provided by

Diego Pellicer Worldwide, Inc.

Jan 02, 2020, 12:19 ET

RENO, Nev., Jan. 2, 2020 /PRNewswire/ — Diego Pellicer Worldwide, Inc. (OTCQB: DPWW) the premium marijuana brand and retail development company, today announced that it has engaged acclaimed marketing and advertising agency Rule of Three (RO3). Building upon Diego’s recently updated brand identity, the Oakland, Calif.-based agency is assisting in solidifying Diego’s vision and mission for national brand expansion as well as preparing company presentations.

“RO3 has a solid reputation working with leading brands in the cannabis space including Harborside and its house brand, Key. Plus, their work with financial technology companies, in the healthcare space and with consumer brands supports Diego’s world-class business model now and for the future,” said Nello Gonfiantini III, chief executive officer of Diego Pellicer Worldwide, Inc. “We’re thrilled to engage such a team of outstandingly creative professionals to assist us as we advance the company and move into direct cannabis ownership, products and operations.”

Building Brands in Cannabis, Curating Company Narratives
RO3 has provided exceptional marketing and advertising services to well-respected companies and brands in the emerging cannabis industry including Key, Harborside, PathogenDX and Holistic Hound. They have benefitted from RO3’s deep experience in communications strategy, branding, website design, along with traditional, digital and social activation.

“RO3 brings well-rounded expertise to Diego that’s above and beyond our in-depth knowledge of cannabis marketing. Our experience across a wide variety of industries brings next-level strategic thinking to deliver positive business impact for Diego,” said David Stolberg, creative director and founder of RO3. “We recognize the growth potential in the cannabis industry and are pleased to support Diego as the brand and company expands.”

About Diego Pellicer Worldwide, Inc. (OTCQB: DPWW)
Diego Pellicer Worldwide, Inc. is the premium marijuana brand, retail and management company. In addition to its branded locations in Colorado, the company actively seeks to develop and manage high-end, turnkey cannabis retail stores and grow facilities. When federally legal, DPWW is positioned to become a national, vertically integrated cannabis company. To learn more about how to become a branded Diego Pellicer retailer, cultivator or investor visit www.Diego-Pellicer.com.

Safe Harbor Statement
Certain statements contained in this press release may be construed as “forward-looking statements” as defined in the Private Securities Litigation Reform Act of 1995 (the “Act”). The words “estimate,” “project,” “intends,” “expects,” “anticipates,” “believes” and similar expressions are intended to identify forward-looking statements. Such forward-looking statements are made based on management’s beliefs, as well as assumptions made by, and information currently available to, management pursuant to the “safe-harbor” provisions of the Act. These statements are subject to certain risks and uncertainties that may cause actual results to differ materially from those projected on the basis of these statements. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date made. The Company also undertakes no obligation to disclose any revision to these forward-looking statements to reflect events or circumstances after the date made or to reflect the occurrence of unanticipated events.

Contact: Suzanne Herrick, Fedoruk & Associates, Inc., 612-247-3079, suzanne@fedorukinc.com

SOURCE Diego Pellicer Worldwide, Inc.

Diego Pellicer Worldwide, Inc. Appoints Nello Gonfiantini III As Chief Executive Officer

Diego Pellicer Worldwide, Inc. Appoints Nello Gonfiantini III As Chief Executive Officer

Gonfiantini most qualified to lead Diego Pellicer Worldwide, Inc. during its next phase of growth; Company veteran Christopher Strachan joins the board of directors.


News provided by

Diego Pellicer Worldwide, Inc.

Nov 01, 2019, 17:04 ET

RENO, Nev., Nov. 1, 2019 /PRNewswire/ — Diego Pellicer Worldwide, Inc. (OTCQB: DPWW) the premium marijuana brand and retail development company, today announced that Nello Gonfiantini III has been named chief executive officer (CEO), replacing outgoing CEO Ron Throgmartin. In addition, Chief Financial Officer Christopher Strachan has joined the board of directors.

As CEO, Gonfiantini brings leadership to Diego’s expanding retail and business opportunities including the company’s plans to acquire more retail locations, cultivation facilities and a marijuana infused product facility in Denver.

“As Diego’s business model has evolved, so is the company’s leadership, charting a course in direct cannabis operations and ownership,” said Nello Gonfiantini III, chief executive officer of Diego Pellicer Worldwide, Inc. “I look forward to driving maximum value for the company in my new role during this next phase of growth.”

Proven Track Record of Growth
A forward-thinking leader in business including financial services, banking, real estate investment and emerging growth companies, Gonfiantini joined Diego Pellicer Worldwide, Inc. in 2016 first as a consultant. He was brought onboard as vice president of real estate in 2017 and was named chief strategy officer and to the board of directors in 2018. Gonfiantini assumed the additional responsibility of chief operating officer earlier this year.

Gonfiantini’s vision in the lending, banking and real estate industries, led to the founding of a successful bank, financial and capital investment organizations including Home Federal Savings Bank of Nevada and Specialty Mortgage Trust, Inc., a real estate investment trust. In 2015, he formed Crystal Bay Financial which assists corporate and real estate clients in finding solutions to complex and multifaceted financial challenges. Gonfiantini holds a BSBA Cum Laude and an MBA from the University of Denver.

Strachan Joins Board of Directors
Christopher Strachan is an accomplished CFO, CEO and manager with 30 years in corporate operations, marketing, securities, finance and 20 years of executive management experience. He has worked largely with developing and startup corporations. Strachan joined Diego Pellicer Worldwide, Inc. as its chief financial officer in February of 2016.

For the past five years, Strachan has served as president of Helisports L.L.C., a business development consulting company. He served as CEO of Rhodes Architectural Stone from 2011 to 2012 and the director of marketing and sales at Glasair Aviation from 2012 to 2014. From 2009 to 2001, Strachan was the director of flight operations and R&D at RotorWay Helicopters. Strachan received a Bachelor of Science degree in accounting and economics from the University of the Witwatersrand, Johannesburg, South Africa, participated in the Professional Pilot Program at Salt Lake Community College and attended Brigham Young University, studying International Finance.

About Diego Pellicer Worldwide, Inc. (OTCQB: DPWW)
Diego Pellicer Worldwide, Inc. is the premium marijuana brand, retail and management company. In addition to its branded locations in Colorado, the company actively seeks to develop and manage high-end, turnkey cannabis retail stores and grow facilities. When federally legal, DPWW is positioned to become a national, vertically integrated cannabis company. To learn more about how to become a branded Diego Pellicer retailer, cultivator or investor visit www.Diego-Pellicer.com.

Safe Harbor Statement
Certain statements contained in this press release may be construed as “forward-looking statements” as defined in the Private Securities Litigation Reform Act of 1995 (the “Act”). The words “estimate,” “project,” “intends,” “expects,” “anticipates,” “believes” and similar expressions are intended to identify forward-looking statements. Such forward-looking statements are made based on management’s beliefs, as well as assumptions made by, and information currently available to, management pursuant to the “safe-harbor” provisions of the Act. These statements are subject to certain risks and uncertainties that may cause actual results to differ materially from those projected on the basis of these statements. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date made. The Company also undertakes no obligation to disclose any revision to these forward-looking statements to reflect events or circumstances after the date made or to reflect the occurrence of unanticipated events.

Contacts:

Suzanne Herrick, Fedoruk & Associates, Inc., 612-247-3079, suzanne@fedorukinc.com

Nello Gonfiantini, Diego Pellicer Worldwide, Inc., 775-690-2188, nello@diego-pellicer.com

SOURCE Diego Pellicer Worldwide, Inc.

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Diego Pellicer Plans to Become a Fully Integrated Cannabis Company

Diego Pellicer Plans to Become a Fully Integrated Cannabis Company

The company has announced several letters of intent to purchase retail, manufacturing and cultivation assets in Colorado.

October 3, 2019

Colorado Gov. Jared Polis signed H.B. 19-1090 into law this past summer, opening the door for outside investment and ownership opportunities in the state’s cannabis market, and Diego Pellicer is in turn launching an M&A strategy to take its business to the next level.

The company, which primarily functions as a cannabis brand and development company, has announced letters of intent to purchase a series of yet-to-be-named assets in Denver: a 3,300-square-foot retail store, a 2,287-square-foot cannabis-infused product manufacturing facility and two cultivation facilities with a total of just under 30,000 square feet of grow space.

“We have a series of assets that we are pursuing currently, both the ones we’ve announced and ones that are still in the pipeline,” Diego Pellicer CEO Ron Throgmartin told Cannabis Business Times. “We’ve been patiently waiting for the Colorado market to open up business to publicly traded companies, which we are on the OTCQB. We’ve had very close ties in the marijuana industry … in Colorado but we’ve never, until the recent passage of H.B. 1090, had the opportunity to directly profit from the sale of marijuana, and this is a major shift for Diego Pellicer.”

Read more…

Diego Pellicer Worldwide, Inc. Executes Letter of Intent to Purchase a Second Cannabis Cultivation Facility in Denver

Diego Pellicer Worldwide, Inc. aggressively advancing its business model into direct ownership

DENVER (Sept. 25, 2019) – Diego Pellicer Worldwide, Inc. (OTCQB: DPWW), the premium marijuana brand and development company, today announced that it has executed a letter of intent to purchase a second cannabis cultivation facility in Denver. The fully upgraded, 16,279 square-foot cultivation facility produces approximately 2,650 pounds of medical and recreational cannabis per year.

“We have been aggressively implementing our new business model which includes direct ownership in cannabis operations. Diego Pellicer Worldwide has announced letters of intent to purchase a retail location, processing facility, a cultivation facility and now, this second cultivation facility,” said Ron Throgmartin, chief executive officer, Diego Pellicer Worldwide, Inc. “With this second facility, Diego Pellicer Worldwide will have more than 29,000 square feet of space producing more than 4,500 pounds of cannabis each year. We look forward to working with the Colorado Marijuana Enforcement Division to garner approval for Diego Pellicer Worldwide to become a fully licensed cannabis company.”

The letter of intent for the first cannabis cultivation facility in Denver was announced on Sept. 10, 2019. That modern, 13,000 square-foot cultivation facility produces approximately 2,000 pounds of cannabis per year.

The non-binding letter of intent is subject to compliance with the Colorado Marijuana Enforcement Division and House Bill 19-1090. The letter of intent will be followed by a contract once rulemaking for Colorado House Bill 19-1090 has concluded and the Marijuana Enforcement Division has issued regulations guiding the process for public companies and out-of-state investors to apply for cannabis licensing ownership. The completed regulations and application process are expected in November 2019 after the final public comment hearing is held on Oct. 8. Diego Pellicer Worldwide, Inc. has been actively engaged in the rulemaking workgroups, working alongside other stakeholders to assist and help complete the rulemaking process.

A Premium Diego Pellicer Cannabis Experience Begins with Outstanding Products

Diego Pellicer branded stores feature the finest products, concierge quality service in an approachable, world-class environment. Diego Pellicer elevates the cannabis shopping experience featuring premium products both cultivated and selected by experts, ensuring that no matter the location, customers can count on Diego Pellicer to deliver the same exceptional customer service, premium cannabis and competitive pricing.

About Diego Pellicer Worldwide, Inc. (OTCQB: DPWW)

Diego Pellicer Worldwide, Inc. is the premium marijuana brand, retail and management company. In addition to its branded locations in Colorado, the company actively seeks to develop and manage high-end, turnkey cannabis retail stores and grow facilities. When federally legal, DPWW is positioned to become a national, vertically integrated cannabis company. To learn more about how to become a branded Diego Pellicer retailer, cultivator or investor visit www.Diego-Pellicer.com.

Safe Harbor Statement

Certain statements contained in this press release may be construed as “forward-looking statements” as defined in the Private Securities Litigation Reform Act of 1995 (the “Act”). The words “estimate,” “project,” “intends,” “expects,” “anticipates,” “believes” and similar expressions are intended to identify forward-looking statements. Such forward-looking statements are made based on management’s beliefs, as well as assumptions made by, and information currently available to, management pursuant to the “safe-harbor” provisions of the Act. These statements are subject to certain risks and uncertainties that may cause actual results to differ materially from those projected on the basis of these statements. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date made. The Company also undertakes no obligation to disclose any revision to these forward-looking statements to reflect events or circumstances after the date made or to reflect the occurrence of unanticipated events.

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CONTACTS:           Suzanne Herrick, Fedoruk & Associates, Inc., 612-247-3079, suzanne@fedorukinc.com

Nello Gonfiantini, Diego Pellicer Worldwide, Inc., 775-690-2188, nello@diego-pellicer.com

 

WEBSITE:               www.diego-pellicer.com

Special Report: Cannabis Researchers, Scientists Confront Vaping-Related Lung Disease Debate

Special Report: Cannabis Researchers, Scientists Confront Vaping-Related Lung Disease Debate

Vitamin E acetate, terpene content and the illicit market are in the spotlight, but plenty of unanswered questions remain.

September 10, 2019

At Diego Pellicer in Denver, Colo., dispensary employees are confronting the question that’s landed on the doorsteps of all cannabis businesses in recent weeks: How should the legal cannabis industry engage the sudden rise in vaping-related illnesses in the U.S.?

With five reported deaths, more than 450 other cases of vaping-related illnesses in 33 states and a rollicking series of headlines in national news media, cannabis business owners and scientists are educating a general public—and an industry—that’s not yet entirely informed on vape technologies, the bioactivities of molecules and compounds in vape products and the disparities between the legal and illicit cannabis markets (and the popular e-cigarette market).

Nick Jack, chief retail officer of Diego Pellicer, says that it’s not so much the potential sales hit that has his company worried—rather, it’s the public education gap that’s become clear this summer.

“We are working with our staff to ensure they understand the testing and regulatory procedures that recreational and medical cannabis oil companies must go through before their products are available on our shelves,” Jack says. “It’s important that we’re able to educate the consumer on product safety and regulatory guidelines that help reduce the chance of an unsafe product reaching the market.”

Read more.