Diego Pellicer: Creating Affordable Luxury in Washington’s Cannabis Space

Diego Pellicer: Creating Affordable Luxury in Washington’s Cannabis Space

 TG Branfalt

Alejandro Canto and Jesse Leach are, respectively, the owner and general manager of Diego Pellicer in Washington. Diego Pellicer is a retail cannabis location in Seattle licensed under Washington’s adult-use, I-502 cannabis market.

In this podcast interview, Alejandro and Jesse join our host TG Branfalt to talk about the spirit of entrepreneurialism, the planning and execution of a powerful brand identity, creating customer satisfaction in a cannabis retailer position, how rare and luxury offerings can drum up excitement among consumers, and more.

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