Diego Pellicer featured in Forbes Celebrity Marijuana Article

Diego’s own Alex Canto spoke with Forbes on the influence of celebrity culture in the cannabis industry for the article “Amid Plans For Hunter S. Thompson-Branded Marijuana, Has Celebrity Weed Gonzoed Too Far?” The piece highlights products like Snoop Dogg’s G-pens and DPG Budz named after Tha Dog Pound, grown by our featured vendor, Seattle’s Private Reserve, both of which are available at Diego Pellicer.

An excerpt:

The response to celebrity-endorsed marijuana is mixed both among consumers and in the industry. Alex Canto, owner and operator of the high-end dispensary Diego Pellicer, said that some of his younger clientele are turned off by the branding. However, his older customers are drawn to it. “They feel it’s a product they can trust and they believe that the brand will have the desired effect they are looking for,” he said.